Revenue Management explained by Santa Clause
Right product, at the right time, for the right price and through the right channel My 4 years old daughter asked Santa Clause for a doll. Sounds like an…
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Big Data and Hotel Revenue Management
from Gut Feeling to Facts Based More than ever, Big Data is a core subject in the Hospitality industry. The concept is anything but new, but the fact is that…
Maximise revenue opportunities from underutilized spaces at Hotels
How to drive ancillary revenues and increase profits by creating polivalent spaces Revenue management is not only about rooms. When it comes to Catering and Banqueting Revenue (CBR) there…
5 pain points every Revenue Manager goes through
And how to make them sweeter Revenue Management is an amazing discipline: dynamic, ever-changing and evolving, cross functional and anything but boring or about crunching numbers only! There are plenty…
LEVERAGING COMPETITIVE BENCHMARK AT HOTELS
The proactive and reactive way of leveraging competitive benchmark Benchmarking is by definition the measurement of one company’s achievements compared to the standard, the best in class or the…
HOW TO INCREASE ROOMS REVENUE AND ADR WITHOUT (ALMOST) WORKING ON PRICING
TRANSLATED…REVENUE MANAGEMENT IS NOT ABOUT PRICING ONLY! The first association most people still do when they hear about Revenue Management, is pricing and rate management. This linking is always bringing…
Revenue Management of independent hotels vs chains
Revenue Management differences between independent properties and hotel chains One year later…is it all so different? One year ago, I was leaving the world of hotel chains to dive…
What if Hotels were measuring their success on Total Revenues?
This article was posted by Hanna Lak on LinkedIn on May 17th, 2017. I have had the pleasure of working with Hanna during my first years in Starwood. Hanna is currently working…
Member only rates on Metasearch
Member only rates published on Metasearch engines Accept it. Play smarter. Booking.com Genius (=member) rates published on Metasearch engines and another big headache for Hoteliers complaining about Booking.com not playing…
OTAs pricing tools
Use good judgement when using OTAs pricing or RM tools Online Travel Agents’ Revenue Management Tools are changing the way independent and small Hotels that cannot afford an owned system or do…